Marketing Graffiti: The View From the Street by Michael Saren

Marketing Graffiti: The View From the Street



Download Marketing Graffiti: The View From the Street




Marketing Graffiti: The View From the Street Michael Saren
Language: English
Page: 305
Format: pdf
ISBN: 0750656972, 9780750656979
Publisher: Butterworth-Heinemann

Review

About marketing.'Marketing has become the soul of the corporation.'Gilles Deleuze, 1992 'In the surplus society the customer is more than king: the customer is the mother of all dictators.'Jonas Ridderstrale & Kjell Nordstrom, 1999 'The majesty of the customer . hardly plays any part any longer for the individual in relation to the advertising apparatus, the standardization of commodities and other economic realities.'Max Horkheimer, 1967'If marketing can encourage us to buy a Ferrari, it can also persuade us to drive it safely - or resist the temptation to steal one'. Gerard Hastings, 2006 "If the metaphor of the machine inspired managers in the industrial age, the image of living systems may inspire a truly sustainable post-industrial marketing."P Senge & G Carstedt . 2001 Marketing is everything.'Regis McKenna 1991 "The shoppingisation of urban life .. the city is being configured according to the mall" Rem Koolhaas, 2001"Baudrillardians never make it past the shopping mall" Brian Massumi 1992 About graffiti.'A wall is the best place to publish your work' Banksy, (Graffiti Artist), 2005 'That's enough. I can't take any more', Duncan Lloyd & Paul Smith, ('Graffiti' Maximo Park) 2005

Book Description

The everyman's guide to successful marketing, using the real world to clearly illustrate basic marketing concepts.

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